One of the methods we use to discover regulators and treatments for modulating ferroptosis is to image the process of ferroptosis in cells. In the image shown, HT-1080 fibrosarcoma cells were treated with a compound that induces ferroptosis, and transferrin receptor 1 (TfR1) detected by fluorescence as a marker of ferroptosis. This allows us to identify compounds and genes that can enhance or suppress this type of cell death. In another approach, we examining why some cancers are addicted to blocking ferroptosis by up regulating coenzyme Q10 and how this can be leveraged for therapeutic benefit. We are also developing new ways of triggering ferroptosis in various cancers, and developing ways to harness the immune system to amplify the anti-cancer effects of ferroptosis.